Angie Cramp’s journey in the multifamily housing industry is an impressive testament to her expertise and dedication. With over two decades of experience, she’s navigated various roles, from site level positions to training to marketing and branding, each contributing to her comprehensive understanding of the field. Angie currently is focused on creating the connection between the customer and the brand as the Director of Brand Engagement at Berger Communities based out of Wayne, PA.
Her passion for marketing apartment communities and driving growth is evident from her career trajectory, where she consistently sought opportunities to enhance marketing and training divisions. Angie developed the Marketing and Training Department for University City Housing Company where she held the position of Marketing & Training Director. In 2019, she joined AION Management as the Vice President of Marketing & Training, where she played a pivotal role in expanding the company’s portfolio and refining its marketing & training strategies, leading to significant growth in their number of units.
AION Management grew from 10,000 units in 2019 to almost 21,000 by 2022 spread across 7 states which allowed Angie to focus on new regional markets, lease-ups, and innovative technology. In 2022, Angie became the Vice President of Marketing and Branding, where her transition to solely focus on branding and marketing underscores her commitment to building strong, recognizable brands within the industry.
Now serving as the Director of Brand Engagement at Berger Communities, Angie continues to leverage her expertise to differentiate the company’s brand in the competitive property management landscape. By emphasizing the “Berger Way” and the 21 Key Fundamentals, she aims to streamline the renting experience for customers, making it more accessible and enjoyable – “renting shouldn’t be hard.”
Angie’s professional achievements are further reinforced by her certifications (AIT and NALP) and involvement in industry associations, such as the NAA and the Pennsylvania Apartment Association, where she shares her expertise as an instructor, recently speaking at the 2024 PAA Trade Show and Conference and the 2024 NAA Apartmentalize. Her academic background with a BS in Marketing from Penn State University’s Smeal College of Business provides a solid foundation for her strategic approach to branding and marketing.
Beyond her professional endeavors, Angie prioritizes family time, along with pursuits like reading, traveling, and embracing life’s experiences with positivity. Her well-rounded approach to life mirrors her philosophy that it’s not just about achieving success but also about cherishing moments and creating lasting memories.